Monday, August 1, 2011

Run for Karunashraya: 10k Marathon TVC’s

Run for Karunashraya was an innovative viral video campaign launched by Studio 33, encouraging people to run the Tata World 10k Marathon for Karunashraya, a cancer hospice in Bangalore. Our approach included two viral videos, Anita and The Last Mile. Anita was shot at the Mehta residence in Domlur while The Last Mile was shot on Visthar’s Bangalore campus ( in Doddagubbi.

You can also check out the original animatic created during pre-production for The Last Mile here.

Things we learned on the shoot:

  1. The sun takes a lot longer to set when you want it to.
  2. Fathers are very co-operative cast members.
  3. Grandmothers are a great source for walkers and other such props.

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